Hitachi to Make Hard Drive Integration in Consumer Electronics Easier

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If Hitachi has their way, consumer electronics like PDAs will offer small integrated hard disk drives for storage. Hitachi will be opening five design studios around the world to help companies adopt hard drives in their hardware designs. Digital Cameras, MP3 players, PDAs and Smartphones are all prime suspects as users demand more functionality and Storage from these devices.

According to IDC, over 200 million hard drives will be shipped in 2008 with the intention of being used in consumer electronics, accounting for nearly 40% of the total hard disk drive industry.

The new Hitachi Design Studios will initially provide support on eight application areas:

— Recording — digital video recorder, personal video recorders, set-top box, digital audio recorder, iVDR, CCTV
— Photography — digital still & video cameras
— Entertainment — personal video player, video viewer, personal media player, MP3, flat panel TVs
— Industrial — external storage, USB applications, industrial applications (printer, copiers, switches, routers, PBX, robotics, test & measurement)
— Handhelds — smart phones, PDA, wearable PC, GPS, converged devices
— Automotive — automotive systems, navigation systems, telematics
— Gaming — game consoles (information appliances)
— Reference designs — provide help for developing prototype designs with hard drives



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