For many years, Taiwan-based High Tech Computer (HTC) has been content to work in the background, creating smartphones for other companies to slap their logo on then sell. But no more. Today, HTC took the wraps off a pair of models that will be the first to openly wear the HTC brand.
Exactly what this means for the future of the smartphone market is not yet clear. There’s no doubt that HTC is a huge player in this market, as it is responsible for a sizable percentage of the smartphones to come out in recent months — even if they didn’t wear its brand — so whatever this company does is significant. But, in today’s announcement of the first HTC-branded devices, HTC made it clear that it wasn’t abandoning its role developing smartphones for other companies.
In fact, this company has marketed a few models with an in-house brand, but this wasn’t “HTC” it was “Qtek.” Today, this company made it clear that it was dropping the Qtek brand and, in the future, will be using its own name.
Not Just a Name Change
HTC is doing more than just putting its logo on a few devices. It is also, for the first time, going to start offering its own technical support centers, training, and marketing. These are services that, in the past, HTC has left up to the companies that it developed devices for.
Today’s announcement makes one additional thing clear: its focus is going to primarily be on Europe. It seems the support centers and marketing campaigns will be on that continent, not worldwide.
More About HTC “First” Smartphones
The first devices to be offered under the HTC brand are the TyTN and the MTeoR. These will be available in late July.
It will also include a slide-out QWERTY keyboard and 2.8-inch touch-screen. A microSD slot, jog wheel, and 2-megapixel camera will round out the package.
Although it will also run Windows Mobile 5.0, the MTeoR will use the Smartphone version of this operating system, which means it won’t have a touch-screen.
It will, however, have a 2.2 inch display above its numberpad and a 1.3-megapixel camera.
Both of these devices will support Microsoft’s new push email system.