The struggles of HTC continue as key executives have been leaving the company seemingly in droves.
First, the company’s vice president of global communications, Jason Gordon, left HTC last Friday, along with a slew of marketing and communications team members. The bleak state of affairs for HTC became apparent yesterday, when one of the departing employees, Eric Lin, sent out a tweet pleading others to follow suit, saying, “To all my friends still @HTC — just quit. Leave now. It’s tough to do, but you’ll be so much happier, I swear.”
Then today, a report from The Verge indicated that Chief Product Officer Kouji Kodera also left late last week. Shortly thereafter, news of Kodera’s departure was followed by that of the CEO of HTC Asia, Lennard Hoornik, and Head of Global Digital Service Elizabeth Griffin. Regional CFO Chia-Lin Chang will be taking over for Hoornik on an interim basis, according to HTC, until the company finds a “permanent solution.”
There’s no word yet on what exactly is causing all of the departures from HTC and so far, the company has not indicated in its statements that the departures are linked in any way. Chief Marketing Officer Ben Ho’s intentions to move HTC’s planning and strategy back to the company’s headquarters in Taipei, however, are said to be a possible factor. The relative lack of commercial success enjoyed by the company’s recent releases, like the One X, the One, and the since-discontinued First could also be contributing factors.
It’s also worth noting that there doesn’t appear to be any sort of coordination in terms of where the employees are going, with Griffin joining Nintendo, director of digital marketing John Starkweather joining AT&T, and both Lin and global retail marketing manager Rebecca Rowland heading to Microsoft.