The recent surge in iOS 6 users may be due to the recent iPhone 5 launch in China, not Google Maps.
Earlier this week ad exchange MoPub reported, that iOS 6 had seen a 30 percent increase in its user base since the release of Google Maps on December 12.
With Apple Maps being highly criticized in the past, it wasn’t difficult for MoPub to draw a connection between, users wanting an Apple Maps alternative and the recent hike in iOS 6 users.
CEO of MoPub Jim Payne suggested that recent information “verifies the hypothesis that people were actually holding back to upgrade until Google Maps was available,” Payne told TechCrunch
However, according to information released by advertising and analytics company Chitika, the recent jump in iOS 6 users may have more to do with the China’s launch of the iPhone 5 (which comes pre-loaded with iOS 6), than the release of Google Maps.
The iPhone went on sale in China on December 13 and sold more than 2 million units during the first weekend.
Taking MoPub’s research into consideration, Chitika conducted a research analysis of iOS 6 adoption rates in the US and Canada since the mobile operating system’s release in September. Chitika found that 50 percent of users adopted within the first week, with adoption rate gradually increasing to 60 percent within the next three weeks.
Additionally, there was also a slight increase in iOS 6 adoption rates in the United States and Canada with the release of the iPad Mini and iPad 4 in November, but adoption rates were flat after Google Maps was released.
China being the cause of the recent surge in iOS 6 users isn’t a surprise considering, that the country is Apple’s second biggest market accounting for roughly 15 percent ($23.8 billion) of the company’s revenue.