In what has to to one of the most delayed releases in smartphone history, Apple today introduced a version of the iPhone 4 in a white casing. It first announced plans to release this version over ten months ago.
The white version was unveiled at the same time as the black one, in June of last year. The black version launched shortly thereafter, but production problems delayed the release of the white. Apple has never revealed exactly what the issues were, but they were severe enough to push the release back all the way until today.
Any differences between this latest version and the previous one are entirely window dressing. The white and black versions have the same processor, screen size, and operating system.
Both versions are available now from AT&T and Verizon. They sell for the same prices: $200 for the 16GB model and $300 for the 32GB model with a two-year contract. The white iPhone 4 is also available in Europe and Asia.
A Moot Product?
As AT&T customers have had the option of buying a black iPhone 4 and putting it in a white case for close to a year now, there has been quite a bit of speculation about how much demand there is for Apple’s new color choice. Especially when the infamous “death grip” problem that affects this smartphone practically requires users to get a case.
And there’s another factor that might decrease sales: many people are already looking ahead to the debut of the iPhone 5. On the other hand, unconfirmed reports indicate that the launch of Apple’s next smartphone has itself been delayed by several months, until sometime this fall.