The iPhone 4S hit store shelves yesterday, and both Sprint and AT&T are reporting the sold record numbers of this new smartphone and its sister models. Verizon has not yet commented on its sales.
“Sprint today reported its best ever day of sales in retail, web and telesales for a device family in Sprint history with the launch of iPhone 4S and iPhone 4. We reached this milestone at approximately noon CT/1pm ET. The response to this device by current and new customers has surpassed our expectations and validates our customers’ desire for a truly unlimited data pricing plan.”
Sprint has been losing customers in recent years to Verizon and AT&T, and is hoping this new model will help reverse this trend. It is trying to compete against?its larger rivals by being the only one of the Big 4 U.S. carrriers to offer an unlimited data plan to new customers.
AT&T Did Well, Too
AT&T, on the other hand, has been selling Apple smartphones since 2007. For years it had an exclusive lock on the iPhone series, but now has to share that right with Verizon and Sprint.
Its goal will be to hold onto its current iPhone subscribers who could now switch to another carrier. Apparently this is going well so far, according toa starement from the carrier released yesterday:
“As of 4:30 pm ET today, AT&T had already activated a record number of iPhones on our network – and is on-track to double our previous record for activations on a single day. These record volumes may produce slower activations for some customers, though our systems continue to run at record levels.”
As mentioned in the statement, some of this carrier’s subscribers reported problems getting their new smartphone activated yesterday. This is a problem AT&T has had before on the launch day of hot new handsets.