There has been a tremendous amount of hype surrounding Apple’s iPhone, so the market consulting firm Markitecture set out to get some hard numbers on what the U.S. public thinks about this upcoming smartphone.
The company conducted an online survey of a national sample of 1,300 people who both own their own cell phone and pay for the service themselves.
Based on the responses Markitecture received, it predicts that 6% of consumers will purchase the iPhone in the next year.
While this may appear low, it actually would be very strong for the mobile phone market. The highly successful Motorola RAZR, the #1 phone in the world for some time after its launch in 2004, achieved only a 6% market share at its peak.
More Detailed Results
Despite the fact that the iPhone won’t debut until next month, 77% of respondents were at least slightly familiar with it.
Among those familiar with the iPhone, overall impressions were positive, though not over whelming; 41% thought it was excellent or very good, based on everything they had seen or heard, while 21% thought it was only fair or poor.
In the survey, 89% of the respondents said there was less than a 50/50 chance they would purchase this phone; two-thirds said there was a 0% chance they would purchase it.
Far and way, the biggest reason cited for not being interested in this device was the price. Roughly 77% of survey respondents said this upcoming model will cost too much.
Of course, responses varied by demographic group. Single respondents were twice as likely to say they would purchase the iPhone as those who are married.
Age was the single biggest differentiator, though. About 15% of 18- to 24-year olds indicated they would get this device, while just 5% of people over 65 said they would.
A much more detailed breakdown of these survey results can be found on the Markitecture web site.
An Overview of the Apple iPhone
The iPhone will support the iTunes music service, and it will sport either 4 GB or 8 GB of built-in storage. It will support both music and video, which will be playable on its 3.5-inch, 320-by-480-pixel, 160 ppi display.
In addition, this will be a quad-band GSM/GPRS phone. It will include EDGE, but not UMTS/HSDPA. It will, however, have Wi-Fi b/g and Bluetooth 2.0.
The iPhone will run what Apple says is a version of OS X, the same operating system this company’s desktop and laptop computers run. It will be able to run some — but not all — specially selected OS X applications, including the Safari web browser.
It will have a touchscreen, but not include a stylus. Instead, users will be expected to control it with their fingertips.
This smartphone is expected to sell for $500 (4 GB) or $600 (8 GB).