In a blind taste test…er…recent consumer survey, the Kyocera kicked some serious PDA/phone butt. Zanthus, a leading market research-based consulting company, today unveiled the results of its first Beyondbeta Awards survey.
According to the 438 consumers Zanthus contacted Kyocera 7135 is the most sought-after cellular/Personal Digital Assistant (PDA) combination phone in the U.S. market.
The survey included a mix of self-described early adopters and more typical consumers. Nearly 19 percent of those surveyed said they would purchase the Kyocera 7135 provided cost was not an issue. Interested consumers appreciated the all-in-one nature of the model, its compact size and apparent ease-of-use. The second-most popular device among survey participants was the AudioVox 2032SP. This device generated purchase interest from about 17 percent of those surveyed. Other models included in the survey ranked in order of interest were the Nokia 9290, Handspring Treo 270, Sony Ericsson P800, Blackberry 6710, Samsung SPH I-500, and T-Mobile Sidekick.
Frankly I find these results puzzling and not that valuable, but still worth mentioning. The single fact that these Web participants could not use or touch the devices makes the whole thing invalid, the way I see it. However, there is some interesting data to be learned here. Following are some of the key data points Zanthus reported:
— Penetration of converged devices will improve considerably as prices decline. For example, of the 17 percent of consumers that expressed serious interest in the AudioVox 2032SP, 13 percent indicated they would wait to purchase the product (currently priced at $729) or purchase another product instead.
— Likely purchasers of a converged device currently tend to own either just a cell phone or two standalone devices. For instance, among those interested in the Kyocera 7135, 36 percent own just a cell phone and 40 percent have two discrete devices of some kind.
— Sixty-four percent of the typical consumer survey participants said a feature that would automatically find the fastest available Internet connection, for anytime, anywhere connectivity, would be `very appealing.’ This increased to 86 percent among early adopters.
— Other features of interest in ranked order include: a color screen display, an expansion slot for added memory, a built-in speaker phone and the ability to synchronize with Microsoft Outlook or Lotus Notes.