A trademark filing made by Apple, Inc. has set off another round of speculation that it plans to put out a mobile phone bearing its own brand.
After the company trademarked the term “Mobile Me,” some were quick to point out that the filing included possible uses that would allow it to cover a phone with digital music capabilities.
It’s also true, though, that Apple generally makes its trademark filings very broad. Based on this filing, “Mobile Me” could be used for almost anything computer related.
Just a Matter of Time
Whatever “Mobile Me” ends up referring to, many experts believe that an Apple-branded mobile phone is inevitable.
The company has already dipped its toe into this market by allowing Motorola to release the ROKR, a phone with support for Apple’s iTunes service.
Motorola CEO Ed Zander has even said, “We know that they [Apple] are going to build a smartphone — it’s only a matter of time.”
How Smart Will It Be?
Many are also wondering whether this device will qualify as a “true” smartphone.
The Motorola ROKR can’t really be considered one, as all Apple did was take a feature phone and add to it some software that let it exchange files with a computer running iTunes.
Most people would say that this device would have to offer far more functionality for it to be called a smartphone.