In releasing the app on Tuesday, Kanas City-based Leap2 also announced that it has raised $1.6 million in first-round funding, which will be going straight toward the search engine venture.
The goal behind this new search engine is to create a network that provides users with answers to search queries using real-time social and local context. “By integrating images and social into search results, users gain perspective on whatever they’re searching for,” maintained Mike Farmer, founder and CEO. “We’re empowering users with the information and perspective they need.”
Leap2 plans to launch a Web site for browser-based searches on Wednesday. However, Farmer believes the key to the success of Leap2 will be its focus on the mobile space.
With the search app, Leap 2 looks to infuse pictures and social elements to create an experience that is handset-friendly. For example, on the app’s homepage, users see the leading news articles as a slate of pictures, some self-evident and some more mysterious. If you click on a picture, the app will highlight the top news stories for the day.
Upon entering search terms, users receive a combination of images, tweets, and relevant websites related to the query.
The new search app is available for download free of charge in both Google Play and Apple’s App Store.