Macromedia and Casio Bring Macromedia Flash Player to Casio PDAs

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Press Release SOURCE: Macromedia, Inc. Macromedia and Casio Bring Macromedia Flash Player to Casio PDAs CONSUMER ELECTRONICS SHOW, LAS VEGAS, Jan. 7 /PRNewswire/ — Macromedia, Inc. (Nasdaq: MACR – news) and Casio Computer Co., Ltd. today announced that Macromedia Flash(TM) Player for Casio’s Pocket PC and Windows CE based PDAs, including the BE-300 Pocket Manager and the new E-200 running the Pocket PC 2002 OS, will be available later this month. Macromedia Flash, one of the most distributed pieces of software in the history of the web, is the standard for delivering effective web interfaces and engaging, branded experiences online. Macromedia Flash Player for Casio PDAs will be available for download as part of the service at “Casio and Macromedia are both committed to ensuring device users have the best possible online experience, and Macromedia Flash is a crucial technology to make that happen,” said Mark McCabe, head of creative development, Casio U.S. Research and Development Center. “Our service will give users the Macromedia Flash Player to install, as well as access to quality content, including games, entertainment and applications, to immediately see the possibilities the technology offers.” “Macromedia Flash is used to deliver compelling content and rich applications, and Casio users will have a wide range of unique mobile content at their disposal with the availability of Macromedia Flash Player,” said Beth Davis, senior vice president, Macromedia. “With the service, users will immediately be able to experience great Macromedia Flash content and mobile applications specifically tuned to play on their Casio PDAs.” Casio is working with leading Macromedia Flash content developers including Smashing Ideas, idearage, Red i Studios, and others to create custom Macromedia Flash content for the service. This Macromedia Flash content will be available to subscribers through content channels that can deliver games, animation, and applications. More than one million Macromedia Flash developers can also take advantage of these channels to deliver content to a waiting audience. ABOUT is a web-based service designed to expand the utility and increase the enjoyment of the CASSIOPEIA line of hand-held products with branded content, personalized information and services. With its unique “grab & go” system, the myCasio service at provides a one-stop-shop for the mobile user to easily access and download business applications and services and a wide range of rich media entertainment, including digital music, pictures, animation, video and games. myCasio was created at the Casio U.S. Research & Development Center in San Jose, California, a division of Casio Computer Co., Ltd. in Tokyo, Japan. ABOUT CASIO COMPUTER CO., LTD, TOKYO, JAPAN Casio Computer Co., Ltd., is one of the leading consumer electronics companies in the world. Since its establishment in 1957, Casio has been active in the development of consumer electronic devices, Communication devices, and LCD technologies. Casio’s corporate activities are guided by the motto: “Creativity and Contribution” ABOUT MACROMEDIA FLASH Leading customers such as Cisco Systems, ESPN and Ford Motor Co. use Macromedia Flash to deliver effective Web interfaces and engaging, branded experiences online. Macromedia Flash Player is one of the most distributed pieces of software in the history of the web. More than 97 percent of online users can immediately view Macromedia Flash content. The broad penetration of the player across all leading platforms and devices ensures that developers can create high-impact Web experiences that have an immediate potential audience of nearly every person online. More information on authoring Macromedia Flash content can be found at ABOUT MACROMEDIA Macromedia is passionate about what the web can be. Its award-winning products empower designers and developers to efficiently create and deliver the most engaging experiences on the web, and enable innovative Internet business applications. Headquartered in San Francisco, Macromedia has more than 1,500 employees worldwide and is available on the Internet at NOTE: Macromedia, the Macromedia logo and Flash are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other brand names may be trademarks or registered trademarks of others. SOURCE: Macromedia, Inc.



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