Microsoft and Samsung hint at sub-$200 Pocket PCs

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Samsung Pocket PC Concept Microsoft Corp. and Samsung Semiconductor Inc., a leader in system-on-a-chip technology, today announced the availability of a new Windows Powered Pocket PC concept design that dramatically lowers costs and reduces product development time for mobile device OEMs and original device manufacturers (ODMs).

The new design incorporates a Samsung ARM9-based S3C2410 application processor and Microsoft’s powerful Pocket PC software and a 3.5-inch QVGA grayscale or color display. The Samsung application processor utilizes NAND Flash memory and includes a host of peripherals. To enhance multimedia functionality, multimedia card, SD and SDIO expansion card capabilities are incorporated into the concept design. The design sets a new standard for ultrasmall handheld devices with its 4.1-by-2.8-inch size and only 2.9-ounce weight (grayscale version).

“The power of the Microsoft Pocket PC software coupled with the performance and reliability of Samsung’s application processor represents a paradigm shift in mobile device concept designs,” said Dr. Yun Tae Lee, vice president of Samsung Electronics’ Mobile Solution Project. “This ultralow-cost, maximized design gives consumer electronics OEMs and ODMs the ability to rapidly bring to market high-value, low-cost mobile computing solutions.”

“Mobile device manufacturers can take advantage of fully optimized low-cost concept designs to bring their products to market quickly and at competitive price points,” said Juha Christensen, corporate vice president for the Mobile Devices Division at Microsoft. “By collaborating with Samsung, we ensure a more rapid development process so that hardware manufacturers can include industry-leading multimedia and broader wireless functionality in computing devices such as Pocket PCs and smart phones.”

Samsung Pocket PC Concept By working with Microsoft on the concept design, Samsung has dramatically reduced the complexity of the solution and lowered costs to levels that will enable OEMs and ODMs to deliver substantially improved product offerings to the high-value, low-price segment of the PDA market. Microsoft’s powerful Pocket PC software and Samsung’s application processor give the reference design NAND Flash capability, highly efficient multimedia and gaming functionality, new peripherals, and broader wireless support.



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