Microsoft Helps Launch Mobile Video System

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Microsoft and a pair of other companies have announced the launch of MobileVision, an end-to-end solution for the creation and delivery of digital video to wireless handhelds and smart phones.

“Consumers have come to expect access to compelling content from a number of different types of devices, whenever and wherever they want it,” said Amir Majidimehr, corporate vice president of the Windows Digital Media Division at Microsoft. “This easy, seamless flow of digital content has long been Microsoft’s vision, and we are pleased to work with leading industry partners such as TWIi and Vidiator to deliver this innovative solution.”

MobileVision has been optimized for Microsoft Windows Media 9 Series and for the industry-standard 3GPP formats and protocols. The 3GPP (3rd Generation Partnership Project) was formed to create a standard to provide delivery of multimedia over high-speed wireless networks. It is based on the MPEG-4 standard.

Because it uses both Windows Media and 3GPP standards, Vidiator’s adaptive transcoding and delivery technology enable the distribution of video to a wide range of handsets using either Windows or non-Windows operating systems.

Connie Wong, CEO of Vidiator Technology, said, “The VidiServer streaming solution has the ability to convert audio and video formats into Windows Media and those defined in the 3GPP specification, so that content can be tailored to match the capabilities and resources of various types of mobile devices. This adaptive streaming technology from Vidiator empowers MobileVision with the flexibility to offer its content in Windows Media format as well as other formats.”

MobileVision offers network operators, content and applications service providers, and rights owners a fully integrated content management, transcoding, streaming, billing, and customer-care solution.

TWIi is providing the service infrastructure, integration expertise, and content management and billing platforms.

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