Microsoft has recently reorganized its mobile technology division, putting a greater degree of emphasis on marketing and exposure for its "Windows Live" online services.
Referred to by Microsoft as its "Mobile Communications Business," the new group architecture creates two main "planning and product management" subdivisions of the mobile unit: Platform, for Windows Mobile and associated software, and Mobile Services, for the Windows Live brand and offerings.
The MCB will also contain the top-level "Partner and Segment Engagement" and "Campaigns and Communications" teams, which will span both Windows Live and Windows Mobile.
Not Dependent On The Platform
While Windows Mobile is Microsoft’s favored venue for pushing Live service offerings, the company has also been expanding areas outside the Windows Mobile world. In August it announced a deal with semi-competitor Nokia to get Windows Live onto that company’s S60 and S40 based phones, despite the fact that some of those devices compete with Windows Mobile based units from Microsoft’s licensees.
A Google Connection?
Some observers have suggested that the increased focus on Microsoft’s online services is part of gearing up to compete with search and service giant Google’s current mobile-friendly offerings, or the mobile operating system that Google is reportedly prepping. However, these OS reports remain unconfirmed, and Microsoft has made no comments to suggest that the move is a result of current or anticipated competition in the services market.
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