Moto E Seeks to Bridge the Gap between Smartphones and Dumbphones

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Motorola wants to make the feature phone obsolete. It’s an initiative the now Lenovo-owned phone maker started with last year’s Moto G, which brought just enough of the convenience and comfort you’d expect from a modern Android phone at an affordable $180 price point. It quickly became Motorola’s best-selling smartphone ever, so today, the company has introduced its long-rumored follow-up: the Moto E.

Motorola Moto EPriced at an even cheaper $130 unlocked, the Moto E pushes Motorola’s “just good enough” strategy to its limit. It comes packed with a 4.3-inch, 540 x 960 Gorilla Glass 3 display, a dual-core, 1.2 GHz Snapdragon 200 chipset, 1 GB of RAM, 4 GB of built-in storage, a 1,980 mAh battery, and a 5-megapixel rear camera. Notably, that 4 GB of storage is upgradeable through an include microSD card slot that supports up to 32 GB of space.

Like the Moto G, the Moto E runs a near-stock version of Android, this time version 4.4.2 KitKat. Motorola isn’t “a Google company” anymore, but it says that it plans to support its newest device through at least the next major Android update. 

The phone itself looks like what it is — a slightly cheaper version of the Moto G. The same clean, inoffensive lines and curves are here again, although its speaker grilles are more pronounced, and it’s a scant bit thicker as a whole. It isn’t going to turn heads, but as with its spec sheet, the Moto E’s design is largely a step up from the button-riddled feature phones it’s aiming to vanquish. The device will come with a range of interchangeable back covers, coming in everything from black to turquoise to hot pink.

The Moto E launches today in the US, and worldwide over the course of this week. As it’s a definite step down from the Moto G, last year’s phone isn’t getting phased out entirely. In fact, Motorola is upgrading that handset today by introducing a version that includes 4G LTE and a 32 GB microSD card slot. Motorola says that version of the Moto G will retail for $220 in the US sometime within the next few weeks, but that it’ll continue to sell the original Moto G for its usual price of $180 too.

Source: Motorola



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