Motorola Makes the Moto X Official, Available in Late August for $199

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Motorola Moto XAfter months of speculation and leaks, the Moto X was finally made official at Motorola’s press event in New York City today. Most of the confirmed details about the device, however, are ones that we’ve already heard.

In terms of what’s going on underneath the hood, the Moto X is powered by Motorola’s new X8 Mobile computing system, which incorporates a Qualcomm Snapdragon S4 Pro (with a 1.7 GHz dual-core Krait CPU and a quad-core Adreno 320 GPU) along with two Motorola processors. One is for language interpretation, incorporated with the intention of minimizing the amount of battery drain from Google Now usage, and the other is a contextual computing core for the phone’s sensors.

Other specs include a 4.7-inch 720p AMOLED display, 2 GB of RAM, 16 GB of onboard storage, though AT&T exclusively offers a 32 GB model as well (memory is not expandable). The Moto X will also have a 2,220 mAh battery, a 10-megapixel rear-facing camera, and a 2-megapixel front-facing camera. Features like the hands-free voice commands, dubbed Touchless Control and activated by saying “OK Google Now”, were also confirmed for the phone.

The phone’s intended selling point, however, is its customization options. AT&T customers will have exclusive access to the Moto Maker website, where they can customize the case and accent colors and choose whether they want a white or black faceplate. There is also an option for a customized engraving, pre-loaded wallpaper, and power-on greeting. Wood back panel casings will eventually be available as well, though those aren’t scheduled to be released until Q4.

Though Motorola has not provided an exact release date, the Moto X is scheduled to be released in late August for $199 (for the 16 GB model; the 32 GB version will set you back $249) on AT&T, Sprint, T-Mobile, US Cellular, and Verizon. While only AT&T customers will have the option to get their Moto X phones with custom colors through the Moto Maker website, those on other carriers will be able to pick up the Moto X at carrier retail and Best Buy stores in black or white.

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