Motorola Mobility Buy Could Make Android More Enterprise-Friendly; say IDC Analysts

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Everyone who has seen any news outlet within the past 72 hours has definitely heard of the $12.5 billion acquisition of phone maker, Motorola Mobility, by search engine giant, Google. And while various reports have analyzed the resulting increase of Google’s patent profile, IDC analysts have now considered how this merger could aid Android’s entrance into the enterprise.  

MotorolaBlackBerry smartphones have long been the phone of choice for businesses due to the devices’ security. Despite the increase of Android handsets shipped around the world, the operating system lacks the reputation of manageability and security that RIM offers with BlackBerry. 

However, Motorola Mobility, among other Android producers, took note of the lacking enterprise clientele and began developing relationships with key partners in the mobile device management and security space to offer more enterprise-friendly Android products. Within the Motorola Android Platform lays the Motorola Mobility’s Ready for Business, which features core mobile device management, mobile security and productivity tools, such as email and Office capability. 

In addition to Motorola opening up an SDK for third-party management, the company also bought 3LM, a supplier of security for the Android platform, earlier this year. The phone maker also provides enterprise-focused hardware like the Droid Pro and Motorola XPRT, two Android-based smartphones that include some of the new security measures previously stated. 

With Motorola Mobility soon to be under Google’s umbrella, the Droid-maker could influence Larry Page and co. to develop a more coherent strategy around enterprise mobility. But Google must also supply similar capabilities to all Android OEMS, if the company does begin to offer additional security for the Android platform. If Google alienates other licensees in favor of its new Motorola subsidiary, the corporation could risk losing those manufacturers. 

Although the deal is pending regulatory approval, it is expected to pass by late 2011 or early 2012, and Brighthand will be interested to see if Android devices can make the transition into enterprise.

Source: IDC 




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