The Moto X was promised to be the first phone released by the company, after its acquisition by Google, whose design was signficantly impacted by the search giant’s ingenuity. Despite a clever design, custom backplates, and innovative voice functionality, the Moto X hasn’t been much of a success for anyone involved.
To try and turn things around, the handset manufacturer will be releasing a much cheaper option later this week. Dubbed the Moto G, the more affordable smartphone was leaked by Amazon on its U.K. portal over the weekend, with a projected sales price of roughly $255. That’s contract-free, mind you, not subsidized by a carrier.
In addition to Nexus-like, carrier-free pricing, it means that we might see the phone launch for just $0 with a contract. The Moto X was recently cut to $100 on contract in an attempt to stimulate sales.
According to Strategy Analytics, the Moto X sold just 500,000 phones in Q3 after its August introduction. The analytics firm projects another million sales in the fourth quarter – pretty weak flagship sales compared to just about every other manufacturer.
So, a cheap smartphone might be just what boosts Motorola back into relevance. The Moto G’s rumored specifications include a quad-core Snapdragon 400 @ 1.2GHz, a 4.5-inch, 720p display, and 8GB or 16GB of built-in storage. It’s supposed to ship with Android 4.4 KitKat.