Netflix has introduced a new version of its app that brings support to all smartphones running Android OS 2.2 (Froyo) and OS 2.3 (Gingerbread). This means that far more devices can access this streaming video service.
The company has been working to bring this service to phones running Google’s operating system throughout this year, but problems with DRM (digital rights managements) have been slowing the release. Android lacks robust support for DRM, so Netflix has been required to add its own.
This issue is now apparently mostly behind it, as demonstrated by the latest version. Anyone using a recent smartphone with this operating system can go to the Android market and download the software.
The Netflix app is free, but using the service requires an $8 a month subscription. This gives the user access to thousands of movies and TV shows that can be shown wherever an Internet connection is available.
Some tablets running Android 3.x (Honeycomb) can also run this software. In addition, this app is available for Apple’s iPhone and iPad, as well as models running Microsoft’s Windows Phone 7.
Adding much greater support for Android should help increase the number of subscribers to this service. This is good news for Netflix, which has recently faced complaints from customers about increasing its prices, as well as the end of a contract that will reduce the number of movies and TV shows it has available.