New Data Shows Holiday App Downloads Still Growing, But Market’s Slowing

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We’ve written about Flurry’s app analytics data before, and this week the company released an interesting new report. According to the company, app downloads still grew over the holiday period, compared to the same time as the year before, but at a slower rate than in previous years.

In 2012 (compared to 2011), app downloads in December grew by 97%. App downloads over Christmas grew by 90%. This year, however, general December downloads grew by just 25%, with Christmas downloads growing by just 11%. The good news is that despite the drop off, there was still marked growth.

The likely reason for the slowdown? Market saturation. Compared to previous years, more consumers own smartphones than ever before, with tablets following an even more powerful trajectory. 

Christmas app download rates

None of this is to say that developers should be worried. After all, there’s still markets that are hundreds of millions of consumers strong. But they may need to target specific niches, Flurry says, where they can make the most impact – big fish in a small pond, as it were.

Until tablets catch up, offering high quality apps on those platforms may likewise be a short-term means of upping your chances in an increasingly difficult environment.

Games and social networking apps were still the most downloaded titles, unsurprisingly, with the combined categories reaching Christmas download rates of up to 200% of the rest of December.

Flurry (via: Gamasutra)



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