New HP Exec Hires an Old Friend from Palm

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In June, HP hired Todd Bradley, the former CEO of Palm, Inc., to be in charge of its Personal Systems Group (PSG), the division that makes the iPAQ line of handhelds.

Today, the company said that it is hiring Satjiv Chahil to be the senior vice president of marketing for this group.

Previously, Chahil was an advisor to Bradley, a board member of PalmSource, and chairman of Mobile Digital Media, a Palm spin-off.

During his five years at Palm, Chahil was also chief marketing officer and interim chief operating officer, roles in which he built Palm’s global brand and helped to establish the new category of mobile computing.

“Satjiv’s leadership experiences both in the United States and internationally, along with his breadth of industry relationships, will be a great asset to PSG on our path toward continued profitable growth,” said Bradley. “One of Satjiv’s top priorities will be to ensure HP extends its leadership position in the small to medium business segment.”

Prior to Palm, Chahil spent three years at Sony, where he played a key role in bringing digital convergence technologies and products to market in the United States and Japan, including the Sony VAIO line of laptops.

He also spent nine years at Apple, where, as the global marketing chief and general manager of the new media, entertainment, and Internet division, he helped establish Apple’s presence in Japan and Europe.

Chahil also initiated some of the IT industry’s first cross-industry co-branding initiatives, including campaigns with BMW and two Hollywood studios.

Previously, he held various positions in general management, strategy, finance and sales at IBM and Xerox, spanning a period of more than 13 years.

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