During a recent interview with the Australian Financial Times, Nokia CEO Stephen Elop primarily focused on the company’s future plans for tablets. But in the process, he also offered some insight about the company’s choice to side with Windows Phone over other platforms and how it could work out in Nokia’s favor down the road.
Elop said that Nokia considered having its devices powered by Android, but ultimately decided to pass due to oversaturation in the market. At the time – when Nokia was planning on making a switch away from the Symbian OS – Samsung, Motorola, and HC all had their fingers in the Android pie, and that concerned Elop, both in terms of the competition and the fact that Nokia was getting to the game so late.
And the concerns turned out to be valid, as Samsung has since dominated the Android market, with competitors accounting for a smaller portion of the market share. Instead, Nokia went with Windows Phone, which now puts the company in direct competition with BlackBerry for third place in the mobile market behind iOS and Android.
BlackBerry launched its new OS, BlackBerry 10, as well as two new devices (the Z10 and Q10) last week, and they were met with generally favorable reviews. However, most reviewers seemed concerned over whether or not this could necessarily mean a revival for the struggling company now known as BlackBerry, mostly due to the fact that the current BlackBerry “ecosystem” is limited.
Though he was not directly dismissive of the idea of Nokia being in direct competition with BlackBerry, he also didn’t seem concerned. Elop also seemed to believe that the sparse selection of apps and services for BlackBerry users would be the platform’s undoing, saying, “I wouldn’t want to comment on how [BlackBerry] looks. But when a business person or consumer is purchasing a smartphone today, what they are actually buying is much more than what you see in your hand. They are certainly buying the hardware and operating system, but they are also buying the full range of applications that may be available for the device.”
Elop stressed this same notion when asked about what platform Nokia would go with for its possible tablet exploits. Though he maintained that the company has yet to make an official decision, he did point out that having the same platform across all forms of hardware is important.
“It is important to note that the opportunity for companionship is something that any user is looking for,” he said. “So, when you think about the Lumia 920, running on Windows Phone, having a Windows tablet or PC or Xbox is something that will give us the opportunity to have a pretty integrated experience. Our first focus on what we look at is clearly in the Microsoft side.”
Source: Financial Times