Nokia’s partnership with Microsoft may not have produced any resounding success yet, but it appears that the Finnish company may still have something up its sleeve. Come September 7, Nokia promises to unveil something “amazing” to its customers.
Photos of a sign outside a currently-closed Nokia store in Helsinki have surfaced on MyNokiaBlog, telling customers “Something amazing is coming,” with the September 7 date next to it. There is also a QR code on the ad that, when scanned, takes users to a website that features similarly vague hype like, “Prepare to be amazed at all the things in your new Nokia store.” The timing of the announcement is interesting, since it comes right on the heels of Nokia World, which is scheduled to take place in Helsinki on September 5 and 6.
But what exactly Nokia will be unveiling is a mystery. One possibility is an announcement of a new lineup of Windows 8 Lumia phones, as it was recently announced that Windows 8 will be released not long after on October 26. Another possibility is that the announcement may have something to do with Nokia’s efforts to become a leader in the field of location-based services.
Nokia CEO Stephen Elop recently stated that the company’s goal is to become the “Where?” company, much like Google and Facebook have become the “What?” and “Who?” companies, respectively. He stressed the importance of smartphones and mobile devices, saying, “The mobile device will become the nucleus for collecting real-time data from sensors,” including location, orientation, speed, social media preferences, etc.
When it comes to location-based services, “[Nokia] could be a leader,” said Elop, specifically mentioning the potential behind the releases of Windows 8 and Windows Phone 8. “We expect the launch of Windows 8 for tablets and PCs, and Windows Phone 8, to be a catalyst for Lumia.”