One of Nokia’s (presumably, also now Microsoft’s) strategies to get Windows Phone out into the hands of users is to capture both the high-end of the market with the 10XX and 15XX series of larger phones, and the low-end of the market with the 5XX series of smaller phones.
To say that the Lumia 520 has been successful would be an understatement. While Windows Phone still makes up a fairly small percentage of worldwide smartphone sales, the 520, all by itself, is responsible for a full quarter of all Windows Phones in the market. That’s an impressive achievement, and it’s all thanks to the Nokia’s aggressive pricing tactics.
Coming in just under $200 off-contract, the Lumia 525, like its brother before it, runs upon a dual-core Qualcomm processor clocked at 1GHz. It comes with 1GB of RAM and a 4-inch, 800×480 display. The cameras seem to be the same, with a 5MP on the rear capable of 720p30 recording. It only comes with 8GB of onboard storage, but allows for expandable memory with a micro sd card slot.
Nokia announced the Lumia 525 in Singapore, with no word yet on other territories. The 525 will be available in orange, yellow, and white, with swappable covers.