No one argues that the use of mobile phones is increasing dramatically around the world, but, according to the head of Nokia, growth is actually out pacing many people’s expectations.
Speaking at the Nokia World 2006 conference, Olli-Pekka Kallasvuo said his company now expects the number of mobile subscriptions worldwide to reach 3 billion next year. He also predicted there will be 4 billion global mobile subscriptions by 2010.
The Mobile Internet Is Key
"The Internet has transformed the way we live our lives and communicate with each other, and we expect it to play a key role in the next phase of Nokia’s growth." said Kallasvuo. "The next wave of the Internet will be to make it truly mobile, creating new ways for people to connect to others and find information from wherever they are. Nokia intends to be at the forefront of this new era and be the company that truly merges the Internet and mobility."
Nokia believes that music, mobile TV, and navigation services will play a key role in driving the growth in mobile phones, both in advanced and emerging markets, where in the latter increasing numbers of people are accessing the Internet for the first time on their mobile rather than on a PC.
Kallasvuo also said that he expects more than half of the growth in mobile subscribers to come from emerging markets in the Asia-Pacific region, including China and India.