Nokia Targeting the U.S. Market

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Nokia, after years of putting virtually all its emphasis on Europe, is finally going to get serious about the United States. On June 24, Chicago’s ‘Magnificent Mile’ shopping district will be home to the first Nokia Flagship Store in the U.S., the second to be opened in the world.

More of the Nokia Flagship Stores will be debuting in a number of the world’s most prestigious shopping districts in the coming years, including New York’s Fifth Avenue in the fall of 2006.

“Just a few years ago, consumers looking to purchase a mobile phone only had to choose from a limited selection of voice-only devices,” said Cliff Crosbie, director of global retail and trade marketing for Nokia. “Today, the choices have increased exponentially – with specific wireless devices designed to meet virtually any customer need or desire. “

Making the Big Jump Across the Pond

In the past, smartphone makers have carved out geographical areas to emphasize. For example, Nokia has dominated Europe for years, while Palm’s Treo line has come to rule the U.S. market.

Today’s announcement, though, indicates that Nokia is breaking out of the old boundaries, and intends to take on its rivals on their home turf.

 

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