Palm Appoints Roy Bedlow as Vice President, Europe, Middle East, and Africa

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LONDON — Palm, Inc. has appointed Roy Bedlow as vice president, Europe, Middle East and Africa (EMEA). Bedlow is based at Palm’s EMEA headquarters in Wokingham, UK, and reports to John Hartnett, senior vice president of worldwide sales and customer relations.

“Roy has done a great job building the foundation of Palm EMEA’s wireless business around the Treo(TM) product family, and I’m confident he’ll take Palm EMEA to a new level for our entire portfolio of products,” said Hartnett. “We’ve had tremendous success growing Treo smartphone sales in the United States, and we see substantial opportunities for success in Europe as well. Expanding relationships with mobile operators globally is a key emphasis in our growth strategy, and I’m confident that we will be able to sign up major new operators in Europe in 2006.”

Palm Palm is aligning its European infrastructure to maximize the market potential for Treo smartphones. The company recently opened a European R&D Centre in Dublin to facilitate the delivery of smartphones tailored to the EMEA market. The European R&D centre is focused on deployment of leading-edge technologies, such as 3G/UMTS, delivered on Palm’s chosen platforms.

Bedlow commented: “I’m delighted to lead Palm EMEA and work to grow Palm’s market share. With the opening of our engineering centre in Dublin, we can accelerate the development of smartphone products for mobile operators in Europe. With increasing demand for mobile email plus the deployment of 3G networks, we are well-poised to deliver on our vision that the future of personal computing is mobile computing.”

Bedlow previously was director of Palm EMEA’s Wireless Business Unit, responsible for the Treo family of smartphones and alliances with leading operators throughout Europe. Prior to that, he was EMEA marketing director at Handspring, before Handspring and Palm merged in 2003. Earlier roles included European Business Unit director for Iomega International in Geneva and a variety of sales and marketing positions at Apple Computer over a period of six years, based in London and Munich.

About Palm, Inc.

Palm, Inc., a leader in mobile computing, strives to put the power of computing in people’s hands so they can access and share their most important information. The company’s products for consumers, mobile professionals and businesses include Palm handheld computers, Palm Treo smartphones, Palm LifeDrive mobile managers, as well as software, services and accessories.

Palm products are sold through select Internet, retail, reseller and wireless operator channels throughout the world, and at Palm Retail Stores and Palm online stores (

More information about Palm, Inc. is available at



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