Palm Exec Refers Again to a Mysterious Third Product Category

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Palm, Inc. is well known as a maker of handhelds and smartphones. Now the company is going to start producing a third type of product, even though no one outside the company knows what it will be.

In an interview last year, Jeff Hawkins, Palm’s co-founder, made a reference to his company’s plans to create a mysterious third product category.

At the time, many people speculated that the interview had been done before the release of LifeDrive, and therefore Mr. Hawkins was referring to the Mobile Manager category, which Palm doesn’t consider to be handhelds.

Palm It seems this wasn’t the case. In a recent Business 2.0 interview, Mr. Hawkins brings up the third new product category again.

As always, he refused to give any details, other than saying it will be a mobile device with advanced multimedia capabilities.

What Little We Know

When asked for details on this mysterious product category during his interview last summer with Portland Business Journal, all Hawkins would say was:

    I always think of mobile computing as personal computing. This long-term vision has led us through everything — first the organizers and now through the smart phone space. It’s like everything a personal computer is. Continue down that path. What are the implications of a world where everyone has a super high-speed Internet connection in their pocket and many gigabytes of storage, super-fast processors, audio, visual and multimedia? What are the consequences of that? How will that change computing when you have all that stuff available to you all the time? I try to think into the future. That’s how we come up with new products. So I’m not going to tell you what it is, but it’s following the consequences of mobile computing.

It’s possible the first of these devices might hit the market soon. Palm typically introduced new models in the spring and fall.



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