Today marks the first day that Palm Inc., formerly palmOne Inc., which was formerly Palm Inc., is now Palm Inc. again and trades under PALM and not PLMO on the Nasdaq. Confused? Well you should be. A new website, bright orange logo, and headquarters have been announced and revealed.
New Palm Logo, or is it the new “palm” logo? Once again we’re confused as to what letter casing should be used for the company name since it’s all lower case in the logo, but upper case in their press releases.
According to Palm CEO Ed Colligan: “I’m confident we’ll build our momentum even faster now that we can use the same term consumers and business people have always used for our products — PALM. And while a lot has changed — our name, ticker, logo and headquarters — our vision remains the same. We believe the future of personal computing is ‘mobile computing,’ and we aim to deliver superior hardware and software solutions so that we can continue to set the bar in the industry.”
The new logo is orange and is supposed to represent energy according to the design firm that created it. Looks like Tropicana Orange Juice, Home Depot or Cingular Wireless colors to me (anyone else noticing an excess use of orange for company colors these days?). The type font is supposed to look digital, which is apparent enough and makes sense. So much for the somewhat conservative blue shield look though, I wonder if they wouldn’t have done better to stick with familiar colors as the point of going back to the Palm name is to go back to a name customers know better, so why rebrand the logo and font and potentially cause confusion?
According to Palm VP of marketing Page Murray: “Our new logo takes advantage of the high brand awareness we’ve built over time through award-winning and commercially successful handheld computers and smartphones. It balances the past with the future, and signals to customers that they can expect to see a lot more of the name ‘Palm’ going forward in exciting mobile-computing products.” Fair enough.
Finally, Palm moved down the street to 950 W. Maude Ave., at the corner of Mary Ave in Sunnyvale, CA. Go stop by and say hi if you’re in that neighborhood.
New Website: http://www.palm.com/us/