Palm, Inc. today launched a $25 million worldwide marketing campaign to generate mainstream awareness of its Treo line of smartphones.
The six-month campaign highlights Palm’s new Treo 680 smartphone and includes a fully integrated media mix consisting of print, online, mobile, and viral-marketing components.
The campaign, which was developed by AKQA, will use the tagline "Not just a cell phone. A Treo." It will show people what life is like with a Treo smartphone, and remind them that they don’t have to look for an Internet cafe to access the information they want while on the go.
The ads will run primarily in the United States and Europe.
Palm Opens Store in Manhattan’s Rockefeller Center
In a related story, Palm is xpanding its retail presence in New York City. Specifically, it is opening its largest store to date in historic Rockefeller Center and facing Radio City Music Hall.
The store will carry Palm’s entire product portfolio of smartphones, handhelds, mobile managers and accessories, and will offer live demonstrations and activations on three major U.S. carriers.
In addition, the new flagship store is offering customers who purchase any Treo smartphone between December 11 and December 17 a free Palm Z22 handheld.