By Pui-Wing Tam Staff Reporter of The Wall Street Journal Palm Inc., kicking off its end-of-year selling season, unveiled a new midrange hand-held computer Thursday. John Cook, senior director of product management at the Santa Clara, Calif. hand-held device maker, said Palm is launching a new pocket computer called the m125, and added that the new model will be available in stores starting Thursday. The m125 will be priced at $249, slightly above the low-end Palm m100 and m105 devices, which sell for $149 and $199 respectively. The m125’s launch follows product introductions by other hand-held device providers earlier this week. On Monday, Handspring Inc. unveiled two new models called the Visor Neo and Visor Pro. Meanwhile, Sony Corp. debuted an updated version of its Clie hand-held computer on Wednesday. Mr. Cook said Palm’s new hand-held computer is intended to capitalize on an audience of younger, first-time buyers that perhaps are looking to upgrade from a lower-end m100 or m105 hand-held device. “This is a bridge product for Palm,” he said. “We see a changing profile of customer, who is demanding more of a product in the box.” As a result, Mr. Cook said, the m125 is more fully featured than the m100 and m105. The m125, which has eight megabytes of memory and a monochrome screen, also has an expansion slot, a faster processor, and a bundle of new software. New programs include software to create documents and to view photos and video clips, as well as a program to read electronic books. In addition, Palm is launching five new expansion cards that feature content such as atlases from Rand McNally, said Mr. Cook.