palmOne has officially changed its name to Palm, Inc. It has also unveiled a new logo, stock symbol, and headquarters.
Palm, Inc. was originally this company’s name until 2003, when it merged with Handspring and PalmSource was split off as an independent company.
At that time, palmOne and PalmSource shared rights to the “Palm” brand. However, in late May, palmOne acquired full rights to the brand.
Starting today, the company will use the new name, and it has a new logo, which is the word “palm” in the middle of an orange circle with a white border (see picture at left).
This logo is similar to the one used by PalmSource’s other licensees to indicate that handhelds and smartphones run the Palm OS, but the colors and font are different.
“The letters P-A-L-M reflect a prized brand with significant customer awareness and earned loyalty,” said Ed Colligan, palmOne president and chief executive officer. “Innovation, power, ease of use, and elegance all are attributes of the brand, and we intend to invest to turn what is a strong name today into a household word synonymous with leadership in mobile computing.”
As part of this name change, Palm, Inc. has also switched its stock symbol from PLMO to PALM.
The company has also moved its headquarters from Milpitas, Calif. to Sunnyvale, California. Two four-story structures provide 288,000 square feet of office space.
What About PalmSource?
PalmSource and its licensees still have the right to use the “Palm” trademark for a four-year transition period.
After this transition period is over, this company will have to come up with a new name.