palmOne Releases the Zire 31

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MILPITAS, Calif., April 28, 2004 — palmOne, Inc. (Nasdaq: PLMO), the world’s leading maker of handheld computers, today announced the Zire(TM) 31 handheld. Adding color and expansion to the best-selling original Zire handheld, the Zire 31 handheld is designed for students, superparents and seniors. It has an estimated U.S. street price of $149.


The company also announced the Zire 72 handheld, an affordable multimedia-capable handheld with a built-in digital camera and audio/video playback ability. It has an estimated U.S. street price of $299.


“With its bright, colorful screen, the Zire 31 handheld is the first color, full-featured handheld introduced at less than $150,� said Ken Wirt, palmOne senior vice president and general manager of the Handheld Business Unit. “The Zire 31 handheld will keep your schedule, hold your phone numbers, store photos of family and friends, even play MP3s or games.�


palmOne expects the Zire 31 handheld to attract new as well as upgrade customers with the MP3 functionality(1) and the added benefit of color and enhanced readability. Students and superparents want an easy-to-use device that supports all aspects of their lives: family, friends, school and work. This new handheld is for people who need an easy-to-carry device to replace bulky paper organizers, but who are not willing to spend a lot of money or time managing daily responsibilities.


With 16MB of memory (14MB user-available), the Zire 31 handheld can store thousands of phone numbers, addresses, lunch dates, meetings, birthdays, doctors’ appointments and shopping lists. Its bright, colorful screen is perfect for viewing photos of family and friends. Zire 31 handheld owners can select from more than 20,000 available applications(2) and use the expansion slot for adding more memory, applications or MP3 tunes.


With the Zire 31 handheld, users can manage multiple responsibilities at a glance with color-coded calendar categories, and easily track personal, family, work and school schedules. Store birthdays, set reminders and alarms, and easily set repeating tasks to track recurring activities. The new palmOne(TM) media software features easy ways to attach a photo to a contact and personalize the Home or Agenda view with a photo background.


Zire 31 Handheld Features/Benefits


Color Screen

The 160 x 160 display of the Zire 31 handheld is bright, colorful, and easy to read. Whether at home, at work or at school, users can create color categories to organize busy schedules, as well as view photos and even play a game.



The Zire 31 handheld gives users the outstanding organization expected from a palmOne handheld. The Agenda view lets users stay on or ahead of schedule, and the ability to attach a photo to a contact provides for easy name-face recognition. The Zire 31 handheld synchronizes with Microsoft Outlook (Windows only) or the Palm(TM) Desktop software and offers color-coded categories to quickly identify and track schedules.


Bonus Software

In addition to the core organization software, the Zire 31 handheld includes applications for managing money, tracking car expenses, storing class schedules, and much more. Other software allows users to play a game, read a book, even listen to audio books.(3)


Play MP3s(1)

Users can carry hours of tunes and listen to them using the speaker or by adding stereo headphones.(4) Songs will continue to play even while the user is scheduling appointments, adding contacts, or just enjoying a game.


Download and listen to audio books(3)

With Audible software, Zire 31 customers can download books, magazines, newspapers and listen when convenient.


Transfer and back up information quickly and easily

With software included in the box, Zire 31 handheld users can easily back up and exchange organizational information, photos, contacts and appointments with a Windows or Mac computer. Handheld owners can use Graffiti(R) 2 software, the pop-up keypad, the desktop keyboard or a portable keyboard (sold separately) to input data. By regularly synchronizing data between the desktop and the handheld, information is safe and secure.



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