According to the Handango Yardstick, PDA Software Sales are up slightly over last quarter. The third quarter saw software purchases of 1.84 applications per person at an average price of $19.16. The number of companies developing mobile software and the number of new applications continued to grow at a tremendous pace with more than 800 firms entering the market with 3,800 applications.
“The mobile software market continues to grow and evolve through the expanding base of device choices and device users,” said Kevin Burden, IDC program manager, smart handheld devices. “With new color handsets and the growing variety of converged smart handheld devices continuing to enter the market, it is clear that there will be more users taking advantage of the stock of available mobile applications in 2003.”
Here are some other interesting facts from the report:
– The largest categories in terms of sales were games and personal productivity at 22% each
– The number one reason to buy a PDA is to get organized
– The fourth reason is “Coolness”
– Picking up chicks (or guys) not on the list, but I suspect this reason makes up most of the “other” category
Check out the rest of the report here: