Few will be surprised that there’s demand for the upcoming Apple iPad, but a recent survey may surprise a few by just how much demand there is — more than there was for the first iPhone before it was introduced.
A survey by ChangeWave asked 3,200 people about their attitudes toward Apple’s first tablet computer, and found that 13% of respondents said they would be very likely or somewhat likely to but this device when it came on the market. A similar survey by the same company performed in 2007, after the first iPhone had been announced but before the release, found that 9% of respondents had the same opinion about this smartphone.
What They Want It For
A large majority of those who are interested in the iPad told this survey that that they intend to use it to access the Web (68%), while a smaller but still sizable percentage (44%) plan to check e-mail on it.
Reading ebooks on this tablet computer interests 37% of respondents, and reading magazines or newspapers ranks almost as high: 28%.
Just under a quarter of respondents who are seriously considering an iPad are want to use it for watching video.
Interest Varies by Version
This same survey asked potential purchasers of the iPad which version they are most interested in. If sales hold to the responses, the cheapest version and — on the opposite end of the spectrum — the most loaded will be best selling models.
About 20% of them expressed the most interest in the $500 version with 32 GB of storage and without 3G, while about the same percentage has their eye on the $830 model with 3G and 64 GB of storage capacity.
Interest in the other four versions ranged around 10%, in a classic bell curve. For example, just 8% of those interested in getting an iPad are seriously considering the $700 model without 3G.
This survey found that most respondents to this survey apparently did not think Apple was over-charging for this model. Price was given by only 8% of respondents as a reason why they weren’t interested.
An Overview of the Apple iPad
The iPad is Apple’s answer to the popularity of netbooks. It’s a device for someone who wants more functionality than a smartphone, but also wants a device that’s more portable than a laptop.
Apple will also offer a Keyboard Dock for typing (see image at right), and the iPad will also support the Apple Bluetooth Keyboard.
This tablet computer will run the iPhone OS on a 1 GHz processor, and come with a suite of software for browsing the Web, exchanging e-mail, and watching video, as well as a calendar and address book.
It will also be able to run third-party software written for the iPhone and iPod touch, as well as apps created specifically for this device.
There will be versions of the Apple iPad with a range of built-in storage: 16 GB, 32 GB, and 64 GB.
All versions will sport Wi-Fi plus Bluetooth, plus customers will have the option to add AT&T 3G service to their tablet for an addition up-front cost and monthly fee.
Pricing for the iPad will start at $500 for the version with 16 GB of capacity and no 3G access, and go up to the 64 GB version with 3G that will sell for $830. Apple will start selling this model in late March.
Source: RBC Capital Markets
For more information on Apple’s new tablet, check out Tablet PC’s complete Apple iPad Revew.