RIM Sweetens BlackBerry with CRM, E-Biz Apps By Jay Wrolstad www.CRMDaily.com, Part of the NewsFactor Network November 28, 2001 Novarra said its software offers real-time wireless interaction from multiple handheld devices over any wireless network, bringing desktop Web content to mobile users. By adding a collection of wireless business software from Novarra to its BlackBerry PDA (personal digital assistant), Research In Motion (RIM) (Nasdaq: RIMM) is hoping to make its popular handheld even more attractive to the enterprise market. Under the terms of the agreement, Novarra’s WirelessWeb Enterprise Suite will be integrated into the BlackBerry, providing users with access to intranet portals, CRM, business intelligence, field service and other e-business applications without requiring reconfigured content for wireless delivery. “With our platform, businesses can take any Web-based application to wireless, whether its supply chain, CRM or business intelligence,” Jayanthi Rangarajan, vice president of products and technology for Navarra, told CRMDaily.com. “RIM has the most compelling e-mail product, and we’re making it easier for one-stop shopping by enterprise.” The company’s wireless Web server and browser offers automatic delivery of the applications to wireless devices, which Rangarajan said can be plugged into any existing application or device. In fact, with the software bundle, any existing Web-based application can be delivered to the PDA, according to Novarra, through automatic content adaptation technology and configuration tools that customize information for presentation and navigation on small-screen handhelds. “RIM’s BlackBerry has set the performance standard for mobile devices and has become indispensable for its users by extending the convenience of e-mail to wherever they are,” Novarra president and CEO Art Roldan said. “The WirelessWeb Enterprise Suite for BlackBerry handhelds enables businesses to extend enterprise applications to employees at the point of activity.” Novarra said its software offers real-time wireless interaction from multiple handheld devices over any wireless network, bringing desktop Web content to mobile users. RIM Sets E-Biz Standard Novarra also is providing BlackBerry with its WirelessWeb microBrowser, which, while primarily intended for live interaction, also has a stand-alone function that lets mobile workers enter and store data or review and search stored information for processing at a later date, the company said. By joining with RIM, Novarra has gained a formidable ally. BlackBerry has fast become a respected PDA in the business market, with RIM reporting 246,000 subscribers and 12,000 companies using its PDA. In the past year, RIM has landed or lined up several lucrative government and private sector deals, including its first major European supply agreement for BlackBerry. In that deal, BT Cellnet ordered at least 175,000 BlackBerry Enterprise Edition wireless handhelds for distribution to corporate customers in the United Kingdom. Further pushing into the European region, RIM recently announced a deal with DADA S.p.A. to introduce BlackBerry Enterprise Edition to the Italian market. In addition to Novarra, RIM also has signed up Aether Systems, which will work with e-business giant Siebel Systems to deliver Siebel’s applications on BlackBerry PDAs, and PeopleSoft, which is providing its Mobile Agent client/server products for BlackBerry.