Samsung Partners With EA To Attract More App Developers

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Samsung has teamed up with Electronic Arts’ mobile gaming division, Chillingo, to offer new developers a more profitable partnership for their applications, as the Korean company tries to increase its offerings in the Samsung Apps marketplace.

100% IndieDubbed 100% Indie, the program gets its name from the promise of six months of commission-free sales for new applications. The deal is meant to sway developers from bringing their creations to more popular platforms like Apple’s App Store and Google’s Play store, which each take a 30% cut once applications go live.

When the joint venture was announced, Chillingo co-founder Chris Byatte toute the plan as “unprecedented” since no other marketplace offers developers the ability to profit 100% from their sotware.

Under the program, developers will fully enjoy the fruits of their labor for a half-a-year, after which they will need to give 10% of their sales to Samsung. The share will grow to 20% the following year, with Sammy’s cut ultimately rising to 30% two years after the app is launched.

The program, which will launch on March 4, is not exclusive, allowing developers to publish their creations on other platforms as well. While the Google Play store is certainly the most popular marketplace for Android users, Samsung’s recent boom in mobile sales could translate to more revenue for the manufacturer if its Samsung Apps store has more to offer.

Developers interested in the program should visit the 100% Indie website for more information.



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