The numbers are in and Samsung Mobile has a lot of happy U.S. customers. The manufacturer closed 2009 as No. 1 in domestic handset market share, according to Strategic Analytics, and the No. 1 cell phone maker in the 2010 Brand Keys Customer Loyalty Engagement Index, which measures consumer preference based on mobile device design and performance, identifying brands that meet or exceed customer expectations.
“The wireless category has shifted so dramatically over the past year that it is a tribute to the Samsung brand to be able to incorporate real consumer values as well as technology into their offerings,” said Robert Passikoff, Brand Keys founder and president. “They have been better able to meet the very high expectations of more demanding consumers and this is reflected in the very high ratings they have received in the Brand Keys Customer Loyalty Engagement Index for 2010.”
The Brand Keys national survey has separate assessments for smartphones and standard cell phones. Apple took the top spot in the smartphone category, followed by Samsung and Blackberry. Following Samsung in the cell phone category were LG and Sony Ericsson.
Despite a reputation for dropped calls and lagging performance, AT&T took top honors in wireless service, with Verizon, Sprint, and T-Mobile ranking below the iPhone service provider in that order.
Samsung, which Brand Keys listed in its survey for nine consecutive years, is known mainly for low-end devices and feature phones like the Alias 2, but it does offer some more advanced smartphones, including the Android OS-powered Moment.