SanDisk Bringing Low Cost Memory Cards to the Corner Grocery

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The annual Photo Marketing Association (PMA) trade show is going on now in Las Vegas and the SanDisk Corporation is taking the opportunity to announce several new products.

Inexpensive Memory Cards

Probably the most significant of these is the Shoot & Store line of low-cost memory cards. These are intended for digital cameras but handheld and smart phone users could make use of them, too.

The first members of the Shoot & Store line include 32 MB CompactFlash and SD cards. These will be sold in grocery stores and pharmacies for $14.99.

By the middle of the year, SanDisk plans to distribute 64MB cards at an initial price of $24.99, as well as add other card formats including Memory Stick PRO.

4GB Compact Flash Card

SanDisk also just announced the first 4 GB CompactFlash card that can be used in any CompactFlash device.

The card features a three-position switch so consumers can choose between either a single 4GB (FAT32) volume or two separate 2GB (FAT16) volumes. The switchable 4GB card ensures that users of cameras with either file format will be able to use the new card.

It is the only CompactFlash card of its capacity and compatibility level that is available in the popular Type I format and fits into any CompactFlash slot. Lexar already offers a card of this capacity, but it is Type II and only FAT32.

The File Allocation Table (FAT) is an area on Storage media that contains certain information such as the location of data files, their names, sizes and so on. FAT16, the initial file allocation table that is used by a number of current and most older digital cameras, cannot use CompactFlash cards that are greater than 2GB. FAT32 uses a 32-bit number to point to where the pieces of a file are stored and circumvents the 2GB capacity limit to allow access to Storage media up to several Terabytes.

A 4GB CF card can store more than 2,000 high-resolution pictures, or more than 1,000 digital songs, or 8 hours of MPEG 4 video.

The SanDisk 4GB CompactFlash card has a suggested retail price of $1000 and is expected to start shipping in April.

World’s Fastest Memory Sticks

The company also introduced the SanDisk Extreme and SanDisk Ultra II versions of Memory Stick PRO, a new line of premium, high-performance cards that deliver a minimum write speed of 9 MB per second and minimum read speed of 10 MB a second, making them the fastest Memory Stick PRO cards in the world.

These will be available later this month.

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