Ever since the first devices running Microsoft Windows Phone 7 hit store shelves this fall, many people have been wondering how well these new smartphones are selling. Microsoft has kept quiet about the number of units sold, but gave a partial answer today.
The company announced this morning that phone manufacturers shipped over 1.5 million phones to mobile operators and retailers in the first six weeks that Microsoft’s latest mobile operating system was available.
This does not, however, mean that all 1.5 million of these units have been sold to customers. Some percentage is still sitting on store shelves waiting to be sold, but this exact percentage is unknown.
These figures are split among the five Windows Phone 7-based devices currently on the market, three from AT&T and two for T-Mobile. And they include sales in the United States and Europe.
Is Microsoft on Track?
Microsoft is upbeat about the launch of its new operating system. Achim Berg, the company’s vice president of business and marketing for Windows Phones, said that he is satisfied with how this new platform has done so far.
Berg also said:
We know we have tough competition, and this is a completely new product. We’re in the race – it’s not a sprint, but we are certainly gaining momentum and we’re in it for the long run.
Putting Microsoft up against its rivals, sales of all the Windows Phone 7-based devices in a month and a half were below sales of the iPhone 4 in the first weekend it was released, but that’s not really an apples-to-apples comparison. Microsoft is launching a new platform, not introducing a new model in an already-established one.
A better comparison might be the introduction of the first iPhone. It took Apple two and half months to sell 1 million smartphones back in 2007.
And the first device running Google’s Android OS, the T-Mobile G1, didn’t reach the 1 million mark until six months after it debuted.