Smartphone Battery Life a Critical Factor for Customer Satisfaction, According to Study

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As smartphone ownership increases, so does the demand for overall satisfaction from smartphone companies. The biggest factor currently affecting customer satisfaction is smartphone battery life and performance.

According to a study performed by J.D. Power and Associates, satisfaction with smartphones is greatly impacted by battery performance, specifically the length of the battery life before recharging is required. The study also finds that satisfaction with battery performance is the least satisfying aspect of smartphones. The study indicated that this problem is getting worse: battery performance received a 6.7 out of 10 rating in 2012 compared to a 6.9 rating in September 2011.

Satisfaction level differs widely between 3G-enabled smartphones and 4G ones. According to owners of 4G phones, battery performance rating averages 6.1 out of 10 compared to the 6.7 out of 10 rating 3G-enabled phones received. The reason for this number may be because 4G devices required more battery life to search for network signals.

JD PowerOther key factors for smartphone satisfaction are: performance (35%), ease of operation (24%), features (21%), and physical design (20%).

Ratings By Manufacturer
The study finds that for the seventh consecutive year, Apple ranks highest among manufacturers of smartphones in overall customer satisfaction with an 839 out of 1,000 rating.

Click on the chart at right to get J.D. Power’s ratings for all of the top device makers.

Click here to read the full report on smartphone customer satisfaction by J.D. Power and Associates.

 

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