Sprint’s Unlimited Data Plans Won’t Last Forever

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Sprint is the only one of the Big 4 U.S. carriers to still offer an unlimited data plan that really includes unlimited data. However, the company’s CEO admits that he can’t promise that this policy will be in place forever.

SprintAll of other top carriers have moved away from their “all you can eat” data plans. Both AT&T and Verizon have switched to a tiered system in which customers pay for the ability to wirelessly transfer certain amounts of data each month. T-Mobile announced today that it’s following suit.

Sprint, on the other hand, still has a plan that’s just that: unlimited. This has become the focus of the company’s marketing efforts. But some have wondered how long it can carry on — will it eventually reach a point where its network can’t handle the data traffic from all its users transferring vast amounts of data?

CEO Dan Hesse told reporters yesterday that while Sprint is taking steps to reduce bandwidth requirements, “nothing is guaranteed forever.” However, he made it clear that no such change is going to happen any time soon.

The questions were raised after Virgin Mobile, Sprint’s pre-paid division, began throttling the speeds of users after they pass the 2.5GB a month mark. Hesse said Sprint’s post-paid and Virgin Mobile’s pre-paid business are handled completely differently. “Think of it as two different solar systems.”

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