Apple’s CEO Steve Jobs spoke at yesterday’s D: All Things Digital conference where he said once again that his company isn’t going to release a handheld or smartphone.
Apple’s Newton line of handhelds were some of the first on the market, and the company’s CEO John Sculley even coined the term “PDA.” But the computer maker withdrew from the handheld market in 1998. However, at least once a year a rumor circulates that Apple is going to release a new line of handhelds to replace the Newton.
A new round of rumors started up in December, and in February a description of a supposed upcoming Apple handheld was published by Mac NET v2.
Yesterday, however, Mr. Jobs made it clear that Apple isn’t planning to release a handheld. According to AppleInsider, he said that he is proud of both the products that his company has shipped, and is also proud of the ones it has decided not to ship, including an Apple PDA.
When someone in the audience asked for an Apple smartphone similar to the palmOne Treo 600, Mr. Jobs told the person he should just be happy with his Treo.
Not the First Denial
Yesterday’s events are almost a mirror image of what happened a year ago. At last year’s D: All Things Digital conference Mr. Jobs was asked about his company’s plans for for portable devices, at which time he said Apple was going to concentrate on making on making the Macintosh OS be able to synchronize with portable devices through its iSync software, rather than making a device of its own.
While Apple won’t be a making a handheld per se, its iPod line of MP3 players offers many of the features handhelds do, like the ability to store and display contacts, calendar, and to-do lists. In addition, the latest version comes with a text reader and three games. However, the iPod doesn’t have a touch screen or keyboard so users can’t enter data directly into it. This must be synchronized from a desktop or laptop.
Thanks to Dennis for the tip.