Study: 85 Million PDA Shipments by 2006
By Business Wire
Strategy Analytics forecasts global PDA retail revenues will increase five-fold by 2006 as unit shipments pass 85 million. According to analyst Chris Ambrosio, “50% of global cellular data revenues will be generated from messaging applications and services in 2006. The PDA has a number of advantages that put it in a position to be the best device for using these services. Success depends on PDA vendor ability to position the PDA as the device of choice for users,” according to the research firm.
Strategy Analytics says PDA vendors find themselves at a turning point where the early adopter organizer and office companion market has been targeted. However, true volume from the mass market has not yet emerged. “A third-generation of PDA and handheld devices is about to hit the market with improved functionality and greater consumer market appeal. However, the early success of Palm and Pocket PC vendors has encouraged bigger fish to enter the market. The inevitable result will be bruising competition, negative pressure on margins, and a critical need to differentiate products in the marketplace,” says analyst David Kerr.
Other key findings from the firm are that the consumer market will drive PDA shipments in 2006 and that the Palm OS will retain its global dominance while losing market share to the Pocket PC through 2006.
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