A recent research study in the U.K. has shown that people across all age groups consider Microsoft Office to be first among the features they want to have on their next mobile phones.
This study, which was carried out by ORC International, showed that 45 percent of the sample wanted support for Office files on their next cellular-wireless device.
A very close second was the ability to watch TV shows on their phone, with 44 percent of the sample group asking for this feature. Not surprisingly, people between the ages of 16 and 24 were a significant part of this group.
Next on the list was a QWERTY keyboard, which 39% of respondents asked for, and the next features most in demand were a radio (32 percent) and an image manipulator/photo editor (31 percent).
When the survey group was asked why the moved to their current phone, 31 percent of the group said it was because of the overall design and style of the phone.
The next most important reason given for upgrading was to get a phone with a camera.
More than 500 consumers were interviewed via the ORC OmniPanel — ORC International’s new online mobile consumer panel.