Survey Shows Little Interest in Mobile TV

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Wireless carriers and device makers are working hard to bring video to users of mobile devices, but so far the public is showing little enthusiasm for the idea among those most likely to use it.

A Los Angeles Times/Bloomberg survey showed that few teens and young adults are interested in watching video on PCs, phones, or iPods.

Not surprisingly, the level of interest varies by the type of device, but none of the options got a positive response from even half of those taking the survey.

While 40 percent said they would watch video online, just 17 percent are interested in watching it on an iPod, and only 14 percent like the idea of seeing videos on a mobile phone.

The teens and young adults who were in the survey said they responded the way they did because they felt that the picture quality is too low while the price is too high.

Hope Springs Eternal

Surveys like this one aren’t dimming the hopes of some wireless carriers and device makers that they can make mobile video a success. They are sure that they can improve the experience enough to make people willing to pay for it.

Some companies are creating videos specifically for mobile users. The idea is that someone might not have time to watch a whole TV show or movie on a mobile phone, but they can watch a 5- or 10-minute video when they have a few minutes to kill.

Another option comes from Sling Media, which makes a system that allows users to watch video that is streamed from their home TV to a handheld or smartphone.

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