Survey results released today indicate that many Americans want to be able to access their email on their mobile phone. These are consumers who want the service for their personal use, not for business reasons.
The survey revealed a potential market size of more than 40 million U.S. consumers, aged 18 or older, who would like mobile email access.
However, roughly 82 percent of survey respondents want to be able to choose which emails reach them on their cell phone, citing emails from their spouse or significant other as most important. About 67 percent do not want emails from their boss sent to their phone.
While much of the survey results will come as good news to makers of smartphones and cellular-wireless handhelds, respondents did say one thing these companies probably didn’t want to hear: 96 percent of consumers are not willing to buy an expensive phone just to get mobile email.
Currently, most phones that offer email service cost above average.
Additionally, 71 percent of respondents ranked “low cost” as a very important feature of the mobile email service itself.
This was followed by “ease-of-use” at 63 percent, and “no need to upgrade devices” at 53 percent.
Not surprisingly, opinions differ by age. About 32 percent of 18-34 year olds said email on their cell phone would make their lives easier, compared to 12 percent of respondents over 55.
This online poll of adult consumers in the United States was conducted by Ipsos Public Affairs on behalf of Critical Path, Inc., a developer of mobile email software.