T-Mobile has gained a reputation for frequently shaking up its wireless plans over the past year — ridding itself of traditional contracts, dropping international text and data fees, offering more frequent phone upgrade plans, and offering to pay its customers’ early termination fees, among other initiatives.
Today, it’s looking to further that notion. The magenta carrier has unveiled a new entry-level plan dubbed “Simple Starter,” which will include unlimited talk and text, as well as 500 MB of 4G LTE data, for $40 per month. It’s set to launch on April 12.
By contrast, T-Mobile’s mainstream “Simple Choice” plans start at $50 per month, and include the same unlimited talk and text, 1GB of LTE data, and free international roaming with 2G data. The Simple Starter plan doesn’t include those traveling coverage perks, but most everything else remains the same.
Most notably, T-Mobile says that it won’t charge any overage fees to those who go over their 500 MB limit. Instead, it’ll alert customers once they cap out, and prompt them to buy a day- or week-long temporary data pass, or to switch over those the aforementioned Simple Choice plan.
This is in contrast to the overage policies of carriers like AT&T and Verizon, who typically caution customers to monitor their data usage, but charge them fees without immediate warning once they go over their data allowances.
T-Mobile CEO John Legere announced the new plan in a statement earlier this afternoon, and promised that the company would share more news over the next couple of days.
In typically confrontational fashion, the head of the self-proclaimed “Un-Carrier” also took the opportunity to chastise his competition. Legere claimed that rival carriers have tried to copy the numerous policy changes T-Mobile has made over the past several months, and that they’ve failed in doing so.
“It’s been fascinating to watch the big, fat, old-guard carriers stumble as they try to respond and slow the change we are driving into this industry,” Legere wrote. “I don’t know whether to laugh or cringe as they try to present themselves as anything other than the merciless greedy utilities they are.”