While AT&T and Verizon Wireless will soon be offering a shared family data plan, T-Mobile is staying put, sticking with its individualized data plans.
In a recent blog post, senior vice president of marketing, Andrew Sherrard, announced how T-Mobile will not be following the footsteps of the other carriers.
“Some of our competitors are backing away from simple, unlimited data and moving to family shared data plans. But would this approach actually deliver a better value to consumers? Do families really want to keep track of each others data consumption? We don’t think so,” Sherrard said.
He continued his blog post by saying that T-Mobile’s attitude is that data plans should be flexible and affordable, only covering what each family member needs, and should be worry-free, having a data plan without a data cap or bill shock. Sherrard ends his statement by saying that customers who pay more should receive more data.
As a result, it seems like T-Mobile is going to keep requiring customers to have a different data account for each device they own, whether it’s a smartphone or a tablet.