T-Mobile is perpetually in fourth place among U.S. wireless carriers, but details of a plan to change this have been slipping out. Project Dark will apparently include some very aggressive moves intended to make this company much more appealing to customers.
The theme for this campaign will reportedly be “The coverage you need, price you want, and the handset you crave.”
According to unconfirmed reports, the first part of that promise will be a roll out of HSPA+ service in markets across the U.S. This will give users 21 Mbps access, considerably faster than most of its competitors’ mobile broadband. This carrier already has this service up and running Philadelphia.
The second part of the campaign — the “price you want” — will supposedly have two facets. One of these is new pricing for service plans: a $40 unlimited voice plan, a $50 unlimited voice and text plan, and a $60 voice, text, and data plan.
In addition, reports say T-Mobile is going to allow users to pay for phones in monthly installments, rather than asking for the cost of the device up front.